Wortwörtlich (12): Focus

Über keine Firma wird so viel spekuliert wie über Apple. In keine Firma wird so viel hineingelesen wie in Apple. Und bei keiner Firma ist die Wahrheit möglicherweise so entwaffnend einfach wie bei Apple. Was, wenn man wörtlich nehmen müsste, was Chefdesigner Jonathan Ive der New York Times vor kurzem über die Kernphilosophie des Unternehmens sagte?

„One of the values of things I learned absolutely directly from Steve was the whole issue of focus. What are we focusing on: focus on product. I wish I could do a better job in communicating this truth here, which is when you really are focused on the product, that’s not a platitude. When that truly is your reason for coming into the studio, is just to try to make the very best product you can, when that is exclusive of everything else, it’s remarkable how insignificant or unimportant a lot of other stuff becomes. Titles or organizational structures, that’s not the lens through which we see our peers.“

Quelle: http://bits.blogs.nytimes.com/2014/06/16/jonathan-ive-on-apples-design-process-and-product-philosophy/ (Abrufdatum: 23. Juni 2014)